About my passion in the field of communication in every aspect - live or digital – for more than 20 years.


It turns out that my CV, which is not always completely linear, has a significant advantage: adaptability, mental flexibility, and discipline.
Or other said: I’m a solutions-oriented, motivated, entrepreneurial pragmatist with highly developed empathic skills. Period. 

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CV (brief overview).


Born in 1977 in Würzburg, Germany 

1999-2004, Design & Economics degree majoring in Marketing in Freiburg, Germany. Founder and organizer of the Designforum in Freiburg, Germany.

2004, Work in several Design Firms in Heidelberg and Mannheim

2007, Master of Art in Brand Communication, graduate with honors at the University of Mannheim, Germany.

2007, Assistant and Lecturer for PR & Project Management at the University of Mannheim, Germany.

2010, Appointed royal adviser to Togbui Ngoryifia Céphas Kosi Bansah, King of Hohoe Gbi Traditional Ghana, Africa.

2010, Brand Strategist at the Peter Schmidt Group (BBDO), Frankfurt, Germany.

2010 (winter semester), visiting professor at the Faculty of Design at Bauhaus University Weimar, Germany.

2011-2012, Brand Strategist at Hotz Brand Consultants, Zug, Switzerland.

2012-2014, Senior Brand Strategist at Jung von Matt/Brand Identity, Zurich, Switzerland.

2015-2022, Managing Director at Avantgarde Switzerland in Zurich.
Avantgarde is a global agency for brand experience and live communication with 10 offices in 7 countries with about 850 FTE.

Since the end of 2022, I have started a completely new chapter for myself, following my passion for classical music. 
I am happy and proud to lead the marketing team, all sales activities as well as the PR team of the Lucern Symphony Orchestra as the CMSO (Chief Marketing and Sales Officer). 

International workshop leader and guest lecturer e.g. in Haifa/Tel Aviv, Moscow, Berlin, Zurich, Istanbul, and Pyongyang.

Multiple award winner, like DDC, IF, RedDot, Lucky Strike Junior Design Award, Merz, Montreux Design Award,...

Married, lives in Zurich.

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